Agoda and Saudi Arabia’s Ministry of Hajj and Umrah have signed a Memorandum of Understanding (MoU) supporting the Kingdom’s vision of 2030 to increase its capacity for over 30 million pilgrims by utilizing Agoda’s technology and travel expertise, marketing platform capabilities, intelligence tools and resources.
The agreement was signed by HE Dr Mohammad Saleh bin Taher Benten, Hajj and Umrah Minister, Saudi Arabia, in the presence of Damien Pfirsch, VP — Strategic Partnerships & Programs, Agoda, during an official ceremony at the office of the Ministry of Hajj and Umrah.
Umrah guests to the Kingdom can now visit a dedicated Agoda portal to access select hotels that have been certified by the Ministry of Hajj and Umrah for Umrah visitors and pilgrims bookings, as well as the wider reservation site. Pilgrims can easily find an array of accommodation options and securely book through the multi-lingual and multi-currency portal. Under the MoU, the first to be signed by the Ministry of Hajj and Umrah with a global OTA, the parties will explore how together they will redefine the future of travel for pilgrims from across the world to the Kingdom, working in collaboration to help to build future services, including guest flow and booking accommodation. The MoU will leverage the Ministry of Hajj and Umrah’s knowledge and understanding of the pilgrim’s needs to the holy cities and Agoda’s technology expertise, to enable the partners, so that they can explore ways to use technology to manage the anticipated increase in guests to the Kingdom and make accommodation reservations more accessible, easier, faster and secure.
According to Saudi Vision 2030 announced in 2016, the last decade has seen the number of Umrah visitors and pilgrims entering the country from abroad treble. The annual pilgrimages play a significant role in Saudi Arabia’s tourism industry, with the government aiming to grow this sector to 15 million Hajj and Umrah visitors annually by 2020, and 30 million by 2030.